What is SurfScience.com All About?

It has been over two years since SurfScience.com started.  Every so often we like to take a look at where things are and where they should be headed.  Today I’d like to share some of this process with you.

One of the big questions we ask ourselves is what areas of surfing we should focus our efforts on.  Should it be surfboard design?  Surfing tips?  Interviews? Product reviews?

We try to focus on things that are useful to the average surfer instead of talking about what the pro surfers are up to.  While that sort of celebrity stuff is great fun, we believe that you care more about things that will actually impact your surfing.  Things you can apply in the water tomorrow to surf better and have more fun.

I recently took a look at the words that appeared most recently on our site.  I ran a big crawl of our entire site and came up with the most used terms.  (Other than plain English terms)  Here is a nice keyword cloud to show what our focus has been so far.

What SurfScience.com Has Been About So Far

Getting A Custom Painted Surfboard

A surfboard will perform the same regardless of its paint job.  But when your board looks sweet, you probably ride a bit better just because of the confidence boost.

There is no doubt about it, surfers love how their boards look.  Many surfboards sell because of sweet artwork.  Look at …Lost Surfboards.  Sure the boards are great, but would they be nearly as popular if it weren’t for the cool art on every board?

Even pop-out manufacturers are putting cool designs on their boards.

I took a look at the surfboards that are most viewed in the SurfScience.com Board Rack and just like you might have guessed, the boards that look the coolest get the most clicks.  No one wants a plain white board.